Concept project, not a client result
Objective
What we set out to do.
Turn work vehicles into consistent, recognisable advertising.
Deliverables
- Truck livery
- Decals
- Magnet signs
- Uniform tee
Design explanation
Why it looks this way.
Large type and strong contrast make the livery readable at distance and in poor weather, with the phone number placed where traffic sees it.
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